EUPHEMISMS IN POLITICAL DISCOURSE: A COMPARATIVE ANALYSIS OF THE AMERICAN AND RUSSIAN CONTEXTS

Authors

  • Shomurodova Naima Muxtarovna Author
  • Atajanova Anna Andreyevna Author

Keywords:

Keywords: Political discourse; Euphemisms; Political communication; Language and power; American political rhetoric; Russian political rhetoric; Public opinion management; Ideological framing; Comparative linguistics; Political culture

Abstract

Abstract: Linguistic tools are instrumental in shaping political discourse in modern states. Euphemisms, in particular, serve as a key mechanism for mitigating sensitive issues and managing public opinion. This paper explores the role of euphemistic expressions in political communication, focusing on how political actors utilize language to legitimize controversial decisions and minimize negative societal responses. The study provides a comparative analysis of the American and Russian political traditions, highlighting differences in euphemism usage shaped by political culture and historical context. It is argued that while both nations employ euphemisms strategically, their communicative approaches reflect divergent rhetorical priorities and sociopolitical objectives.

Author Biography

  • Atajanova Anna Andreyevna

    Master’s degree student of Samarkand State Institute of Foreign Languages

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Published

2025-04-26

Issue

Vol. 5 No. 1 (2025): Ilm fan taraqqiyotida raqamli iqtisodiyot va zamonaviy ta'limning o'rni hamda rivojlanish omillari

Section

Articles