THE ROLE OF LOCALIZATION IN INCREASING THE COMPETITIVENESS OF THE ENTERPRISE

Abstract

Annotation. This thesis highlights the role and importance of the localization process in improving the competitiveness of enterprises. Through localization, the possibilities of producing import substitutes, reducing production costs, reducing the supply chain, and efficient use of resources have been analyzed. Also, the thesis examined the practical effect and results of localization on the example of enterprises and identified the main factors in ensuring competitive advantage.