A socio-philosophical analysis of manipulation and persuasion in the digital world
Keywords:
Keywords: persuasion, manipulation, digital world, visual communication, moral philosophy, media literacy, critical thinking, information security, categorical imperative, discourse analysis, social networks, virtual reality.Abstract
Abstract: The article examines the historical evolution of the concepts of persuasion and manipulation from ancient Greek philosophy to the moral teachings of Immanuel Kant. It also studies the impact of visual communication tools, in particular social networks, online advertising and virtual reality, on the human mind in the digital environment, and reveals the ethical aspects of manipulation and persuasion in the digital world based on I. Kant's categorical imperative principle and Van Dijk's theories of discourse analysis. The article aims to increase media literacy in the digital environment, develop critical thinking and reduce the negative consequences of manipulation by ensuring information security, and seek philosophical understanding of the problems of manipulation and persuasion in the digital world and ways to solve them.
