THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: AN INVESTIGATION OF THEIR IMPACT ON BRAND PERCEPTION AND PURCHASE INTENTIONS . ОБРАЗОВАНИЕ НАУКА И ИННОВАЦИОННЫЕ ИДЕИ В МИРЕ, [S. l.], v. 70, n. 2, p. 255–262, 2025. Disponível em: https://scientific-jl.com/obr/article/view/16329. Acesso em: 17 jul. 2025.