PROSPECTS FOR THE DEVELOPMENT OF FAMILY ENTREPRENEURSHIP IN RURAL AREAS

Abstract

Annotation.
This article examines the current issues, opportunities, and challenges related to the development of family entrepreneurship in rural areas. It analyzes the significance of family business in the rural economy, its role in efficiently utilizing local resources, creating employment, and ensuring socio-economic stability. The study also addresses financial, infrastructural, and human resource-related problems encountered in the development of family businesses in rural settlements, alongside possible solutions to these issues. Based on international and local experience, proposals are formulated to support family entrepreneurship. The article highlights the potential for strengthening the local economy, reducing poverty, and ensuring social stability through the development of family businesses in rural areas.