EFFECTS OF SUSTAINABLE ENVIRONMENT ON TOURIST DESTINATION CHOICE

Abstract

Abstract: This article investigates the influence of sustainable environment on the decision-making process of tourists when selecting their travel destinations. It examines the role of natural beauty, climate, environmental quality, biodiversity, and the growing importance of sustainability in shaping tourist preferences. The research aims to provide a comprehensive understanding of how the environment affects tourism trends and offers recommendations for stakeholders in the tourism industry to align their strategies with the evolving preferences of environmentally conscious travelers.