EMOJIS AND GIFS ACROSS CULTURES: DECODING DIGITAL EXPRESSION IN A GLOBALIZED COMMUNICATION LANDSCAPE

Аннотация

Annotation: The article explores the role of emojis ansd GIFs in digital communication across diverse platforms and cultural contexts.  Also the paper draws on recent studies to highlight how emojis influence message interpretation, particularly in intercultural exchanges, where their meanings can vary significantly. It argues that emojis are not merely decorative but serve as vital communicative and cultural artifacts.