THE IMPORTANCE OF HEADLINES IN INTERNET JOURNALISM

Аннотация

Abstract: Headlines are the first point of contact between the reader and the news. In the age of internet journalism, where content competes for attention across digital platforms, the role of headlines has become more crucial than ever. A well-crafted headline can increase visibility, drive traffic, and shape how stories are perceived—even before they are read. This article explores the strategic, psychological, and ethical significance of headlines in online journalism, considering how they influence engagement, reader trust, and the overall credibility of media content.