METAVERSENING STRATEGIK MARKETINGGA TASIRI
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Kalit so`zlar: Metaverse, strategik marketing, raqamli transformatsiya, virtual reallik, kengaytirilgan reallik, Web 3.0, NFT, virtual iste'molchi tajribasi, O'zbekiston, raqamli iqtisodiyot.##common.commaListSeparator## Key words: metaverse, strategic marketing, digital transformation, virtual reality, augmented reality, Web 3.0, NFT, virtual consumer experience, Uzbekistan, digital economy.##article.abstract##
ANNOTATSIYA: Ushbu maqolada metaverse texnologiyalarining zamonaviy strategik marketing sohasiga ko'rsatayotgan ta'siri o'rganilgan. Metaverse virtual muhitining brend rivojlanishi, mijozlar jalb qilish va marketing kommunikatsiyalarini transformatsiya qilishdagi roli tahlil qilingan. Tadqiqot davomida metaversening O'zbekiston kompaniyalari uchun taqdim etayotgan imkoniyatlari va muammolari aniqlangan. Maqola metaverse texnologiyalarining strategik marketing qarorlarini qabul qilishga ta'sir ko'rsatish mexanizmlarini o'rganib, raqamli iqtisodiyot sharoitida kompaniyalarning metaversega asoslangan marketing strategiyalarini samarali joriy etish bo'yicha tavsiyalar beradi.
ABSTRACT: This article examines the impact of metaverse technologies on modern strategic marketing. It analyzes the role of the metaverse's virtual environment in brand development, customer engagement, and the transformation of marketing communications. The research identifies the opportunities and challenges that the metaverse presents for companies in Uzbekistan. The article explores the mechanisms through which metaverse technologies influence strategic marketing decision-making and provides recommendations for effectively implementing metaverse-based marketing strategies in the context of the digital economy.
