THE EFFECT OF SOCIAL MEDIA ON LANGUAGE LEARNING AMONG UNIVERSITY STUDENTS

Abstract

This study investigates the impact of social media platforms on language learning among university students. The research aims to explore how applications like Instagram, YouTube, and TikTok contribute to or hinder language acquisition. Using a mixed-method approach, data were collected through online surveys and focus group discussions with 120 students. The findings reveal that social media serves as an effective supplementary tool, enhancing vocabulary acquisition, listening skills, and cultural awareness. However, overreliance on informal language styles was noted as a drawback. The study contributes to educational strategies by highlighting the role of digital platforms in modern language learning.