PACKAGING AS A CONDITION FOR GROWTH IN SALES OF FRUITS AND VEGETABLES

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Vegetables and fruits are one of the main categories in the FMCG segment. According to analysts, vegetables account for 26.3% of all purchases, fruits - 23.4%. Such figures do not depend on the season, and have recently been growing annually. This is due to the fact that there is now a trend for a healthy lifestyle. As demand grows, retailers are forced to pay more attention to this product category. They have to work both with expanding the range and with merchandising. At the same time, the category is very conservative, so you won’t be able to experiment much - this will scare off potential buyers. But you shouldn’t think that new techniques are not used at all to promote vegetables and fruits. Now, work with packaging, presentation of organic products, and sales of ready-to-eat sets has noticeably increased. These solutions not only bring new interest, but, as statistics show, become a driver of sales growth in the FMCG segment