VIRTUAL REALITY (VR) AND AUGMENTED REALITY (AR) FOR IMMERSIVE EXPERIENCES IN HOSPITALITY AND TOURISM INDUSTRY
Keywords:
Key words: VR (Virtual reality), AR (Augmented reality), marketing, management, tourism, hospitality.Abstract
Abstract: This thesis investigates the roles of Virtual Reality (VR) and Augmented Reality (AR) in shaping the modern tourism industry. It explores their applications in destination marketing, tourist engagement, and enhancing experiences. The study highlights the potential of VR and AR to address accessibility challenges, promote sustainable tourism, and redefine traditional travel paradigms. Furthermore, it evaluates their implications for consumer behavior, industry practices, and technological advancements.
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