IMPROVEMENT OF LENDING PRACTICES OF COMMERCIAL BANKS IN THE CONTEXT OF DIGITIZATION OF THE ECONOMY.
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Keywords: Digital economy, strategy, business, marketing, digital marketing, small business.Аннотация
Annotation: In the article, the improvement of lending practice of commercial banks in the context of digitalization of the economy. Supported by emerging technologies, banks are working to identify new business niches, develop customized services, implement innovative strategies, explore new market opportunities, and increase profits. In the conditions of digitalization of the economy, the important elements of the scientists in the field of crediting of commercial banks, in our opinion, both from the point of view of banks and from the point of view of customers, are presented the elements of the regulatory legal framework of Uzbekistan that regulate the digital economy and contribute to its development, as well as the main advantages and disadvantages of digitalization.
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