SOCIAL ADVERTISING IN THE SYSTEM OF FORMING A HEALTHY LIFESTYLE IN YOUTH
Keywords:
Keywords: socio-demographic, socio-cultural, historical, socio-spiritual, moral, political, ecological, values, spiritual-moral, ecological.Abstract
Abstract: This article considers the issues of spiritual and moral education of young people based on democratic and humanistic principles, their formation as active members of society and conscious citizens of the state, as an urgent task for the social sciences, including sociology. In this regard, an attempt is made to scientifically prove that social advertising is one of the effective tools. Therefore, social advertising is currently of great importance in the formation of a healthy lifestyle among young people.
References
1. Ученова В. В., Старых Н. В. Социальная реклама: Учебное пособие. – М.: ИндексМедиа, 2006. – 304с.
2. Лейн У. Р., Рассел Дж. Т. Реклама. – СПб.: Питер, 2004. – 537 с.
3. Федотова Л.Н. Реклама в коммуникационном процессе: Учебник. – М.: Изд. дом «Камерон», 2005. – 464 с.
4. Уэллс Уильям, Бернет Джон. Реклама. Принципы и практика. – СПб.: Питер, 2005. – 517 с.
5. Земсков С. Социальная реклама как коммуникационный ресурс управления.// Власть, №10 2009, стр. 42.
6. Кузнецов П.А. Социальная реклама. Теория и практика. М.: ЮНИТИ-ДАНА, 2010-175 с.