INQIROZ DAVRIDA BREND OBRO`SINI BOSHQARISH
Keywords:
Kalit so`zlar: inqiroz menejmenti, brend obro‘si, reputatsiya boshqaruvi, anti-krizis strategiya, mijoz ishonchi, ijtimoiy media, PR boshqaruviAbstract
Annotatsiya. Inqirozlar brendning obro‘-e’tiboriga jiddiy ta’sir ko‘rsatishi mumkin. To‘g‘ri boshqarilmagan inqiroz mijozlar ishonchini yo‘qotishga va daromadning kamayishiga olib keladi. Ushbu maqolada inqiroz turlari, ularning brend imidjiga ta’siri va samarali boshqarish strategiyalari tahlil qilinadi. Shuningdek, mashhur brendlarning inqirozdan muvaffaqiyatli chiqish bo‘yicha real misollari ko‘rib chiqiladi. Maqola biznes egalari, marketologlar va jamoatchilik bilan aloqalar mutaxassislari uchun foydali tavsiyalarni o‘z ichiga oladi.
References
1. Benoit, W. L. (1995). Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies. SUNY Press.
2. Coombs, W. T. (2007). Ongoing Crisis Communication: Planning, Managing, and Responding. SAGE Publications.
3. Diermeier, D. (2011). Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset. McGraw-Hill Education.
4. AI in Crisis Communication: How Technology is Transforming Reputation Management (2023). MIT Sloan Management Review. 1-194p.
1. Davenport, T., Guha, A. "The AI Advantage: How to Put the Artificial Intelligence Revolution to Work." MIT Press, 2018-yil.
2. Axinjanovna X. K. CURRENT PROBLEMS OF THE CHEMICAL INDUSTRY OF THE REPUBLIC OF UZBEKISTAN //JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT. – 2023. – Т. 6. – №. 4. – С. 53-58.
3. Kasimova F. НАПРАВЛЕНИЯ ЦИФРОВИЗАЦИИ И ЦИФРОВОГО МАРКЕТИНГА В МАЛОМ БИЗНЕСЕ И ПРЕДПРИНИМАТЕЛЬСТВЕ //Iqtisodiyot va taʼlim. – 2022. – Т. 23. – №. 1. – С. 55-62.
4. "Sun'iy intellekt – xavf, qulaylik va kelajakdagi o'zgarishlar." Xabardor.uz, 2023-yil. https://xabardor.uz/uz/post/suniy-intellekt-xavf-qulaylik-va-kelajakdagi-ozgarishlar
5. Xaydarova K. A., Bakhtiyorova M. B. DIGITAL ECONOMY IN ENTERPRISES II //Экономика и социум. – 2022. – №. 11-1 (102). – С. 348-351.
