THE UNIQUE FEATURES OF COLORS IN LANGUAGE AND CULTURE

Abstract

This article examines the unique role of colors in language and culture, highlighting how they serve as both linguistic and cultural symbols. It explores the semantic meanings of colors across different societies and how these meanings are reflected in idioms, national identity, and cultural values. The study emphasizes the cultural relativity of color perception and its importance in communication, translation, and intercultural understanding. Through linguistic and cultural examples, the article demonstrates how colors not only describe the world but also shape the worldview and identity of a people.