IMPLICIT EXPRESSION OF IMPERATIVE MOOD IN ADVERTISING TEXTS

Authors

  • : Ne’matova Iroda Ilhom qizi Author
  • Hikmatova Nigina Author

Keywords:

Implicit imperative, advertising, consumer behavior, persuasive language, marketing communication.

Abstract

Advertising language is known for its persuasive techniques that appeal to the consumer's emotions and decision-making process. Among these strategies, the use of imperative moods is pivotal in urging the audience to act or make a decision. 

Author Biographies

  • : Ne’matova Iroda Ilhom qizi

    Teacher: 

  • Hikmatova Nigina

    Teacher of Shakhrisabz State Pedagogical Institute

    Irodanematova1992@gmail.com

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Published

2025-06-16

Issue

Vol. 20 No. 3 (2025): Ta'limning zamonaviy transformatsiyasi

Section

Articles