THE COMMUNICATIVE POWER OF VISUALITY: PHILOSOPHICAL LEGACY AND MODERN METHODS OF MANIPULATION

Authors

  • Isaqova Zamirakhon Rukhiddinovna Author
  • Nasrullaev Murodjon Rakhmatilla ugli Author

Keywords:

visuality, communication, philosophy, psychology, society, manipulation, visual manipulation, visual literacy, information security, image, representation, symbol, sign, code, impact.

Abstract

The article analyzes the communicative power of visuality through the prism of philosophy, psychology, and social philosophy, examining the philosophical roots of visual communication, its historical development, and its impact on human consciousness and society. It also explores the essence, methods, and consequences of visual manipulation, and develops ways to combat it, including practical suggestions and recommendations aimed at developing visual literacy, countering visual manipulation, and ensuring information security.

Author Biographies

  • Isaqova Zamirakhon Rukhiddinovna

    Doctor of Philosophy (DSc), Professor

    Namangan State University, Uzbekistan

    phone: +998 91 362 89 37 e-mail: ms.zamirakhonisaqova@gmail.com

  • Nasrullaev Murodjon Rakhmatilla ugli

    researcher

    Namangan State University, Uzbekistan

Published

2025-08-08