THE ROLE OF EMOTIONAL INTELLIGENCE IN DEVELOPING COMMUNICATIVE COMPETENCE IN GUIDES

Authors

  • Tajibayev Shohruh Maqsudovich Author

Keywords:

emotional intelligence, communicative competence, tour guides, professional communication, empathy, social awareness, self-regulation, tourist satisfaction.

Abstract

In modern tourism, guides play a key role in providing both information and emotionally engaging experiences. This article examines how emotional intelligence contributes to the development of communicative competence in guides, focusing on self-awareness, self-regulation, social awareness, empathy, and intrinsic motivation. Integrating EI development into guide training programs can improve professional communication, tourist satisfaction, and overall service quality.

Author Biography

  • Tajibayev Shohruh Maqsudovich

    Bukhara State University

    Doctor of Philosophy (PhD) in Psychological Sciences

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Published

2025-10-14

Issue

Vol. 24 No. 2 (2025): Ta'limning zamonaviy transformatsiasi

Section

Articles