ENHANCING MARKETING AND MANAGEMENT CAPABILITIES IN THE STRATEGIC DEVELOPMENT OF THE SERVICE SECTOR IN NUKUS CITY FOR SUSTAINABLE ECONOMIC GROWTH AND IMPROVEMENT OF POPULATION WELFARE
Keywords:
Key words: Strategic development; service sector; sustainable economic growth; Nukus; Karakalpakstan; marketing; management; regional economy; public welfareAbstract
Abstract. This study examines the strategic development of the service sector in
Nukus city and the broader Republic of Karakalpakstan from 2017 to 2024, with
particular attention to improving marketing and management capabilities as
mechanisms for ensuring sustainable economic growth and enhancing the well-being
of the population. Based on statistical data analysis, the research reveals a consistent
upward trend in service provision, led by sectors such as financial services, transport,
and information technologies. The study underscores the imperative of integrating
modern marketing strategies and effective management systems to harness the region’s
untapped economic potential. Conclusions and recommendations are presented to
inform regional development policies.
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