THE ROLE OF MASS MEDIA IN ENHANCING SPEAKING SKILLS IN MODERN LANGUAGE PEDAGOGY

Abstract

The acquisition of speaking proficiency remains one of the most challenging aspects of second language (L2) acquisition due to the necessity of real-time processing and social interaction. Traditional classroom settings often struggle to provide the authentic linguistic input required for fluency. This article examines the transformative role of mass media—including television, podcasts, social media, and digital news platforms—in developing learners' speaking skills. By providing diverse phonetic models, cultural context, and interactive opportunities, mass media bridges the gap between theoretical knowledge and practical communication. The study concludes that while mass media is a potent tool for improving pronunciation and confidence, its effectiveness is maximized when integrated into a structured pedagogical framework.