GOOD OR POOR SERVICE

Abstract

This article explores the impact of service qualitywhether good or pooron customer satisfaction, loyalty, and business performance. Service, as a crucial component of the customer experience, can influence the perception of a brand or organization. By analyzing existing literature and real-world case studies, this research identifies the characteristics of good and poor service and evaluates their short- and long-term effects. The study concludes with practical recommendations for organizations to improve service delivery and ensure customer retention.