HOW LANGUAGE PROFICIENCY IMPACTS TOURIST SATISFACTION

Abstract

Thus, the level of language proficiency that tourists possess impacts their satisfaction as tourists. Tourist language ability is an ability that can link to the tourisms' satisfaction by tourists. When all these are attained, it allows the understanding of the importance that effective communication between the service giver and clients creates improvement not only in enhancing the service but also in satisfying the tourist clientele. Through an investigation into the relationship between language proficiency and satisfaction, strategies that will improve communication and thus enhance the tourists' experiences can be identified.