STRATEGIK MARKETINGDA BASHORATLI TAHLILNING O‘RNI

##article.authors##

  • Xamidov Sanjar Ozodovich ##default.groups.name.author##
  • Xasanov Raxmatulla Sirajovich ##default.groups.name.author##

##semicolon##

strategik marketing, bashoratli tahlil, Big Data, sun’iy intellekt, ma’lumotlarga asoslangan marketing

##article.abstract##

Zamonaviy marketingda bashoratli tahlil (predictive analytics) biznes qarorlarini samarali qabul qilish, raqobat ustunligini ta’minlash va mijoz ehtiyojlarini oldindan bilishda muhim rol o‘ynaydi. Ushbu maqolada strategik marketingda bashoratli tahlilning o‘rni, uning asosiy usullari va afzalliklari tahlil qilinadi. Sun’iy intellekt (AI), katta ma’lumotlar (Big Data) va statistik modellar yordamida marketing strategiyalarini rivojlantirish imkoniyatlari yoritiladi.

##submission.authorBiographies##

  • Xamidov Sanjar Ozodovich

    Toshkent kimyo-texnolgiya instituti talabasi,

    Saric8084@gmail.com

  • Xasanov Raxmatulla Sirajovich

    Toshkent kimyo-texnolgiya instituti dotsenti

##submissions.published##

2025-03-14