TRANSLATION AND ADAPTATION OF BUSINESS IDIOMS
Keywords:
Business idioms, translation strategies, cross-cultural adaptation, linguistic equivalence, idiomatic expressions, localization, pragmatic meaning, contextual translation, multilingual communication, business discourse.Abstract
The translation and adaptation of business idioms present significant challenges due to their figurative nature and cultural specificity. Business idioms, commonly used in professional communication, often lack direct equivalents in other languages, requiring careful adaptation to maintain meaning and impact. This article explores various translation strategies, including literal translation, functional equivalence, and localization, to ensure effective cross-cultural communication. It also examines the role of context in determining the most suitable approach for idiom translation. By analyzing real-world examples, this study highlights the importance of
cultural sensitivity in business discourse and provides insights into overcoming linguistic and contextual barriers.
References
1.
Panou D. Idiom translation in the financial press: a corpus-based study.
Cambridge Scholars Publishing; 2014 May 2.
2.
Joodi AM. A study of the problems of learning and translating idioms. Journal
of the College of Education for Women. 2012;23(4).
3.
Ambarwati, N. and Sari, R.P., 2024, July. Translation strategies and cultural
adaptation: a case study of idioms in the avatar the last airbender series E1.
In Proceeding of International Conference on Business, Economics, Social Sciences,
and Humanities (Vol. 7, pp. 814-826).
4.
Visola, S. and Abduganieva, J., 2024. Idiomatic expressions unpacked: english
and german idioms in translation. models and methods for increasing the efficiency of
innovative research, 3(34), pp.557-565.
5.
Ширлина ЕН, Бочарова ЭА. Semantics of Idioms and Cultural Adaptation.
Вопросы журналистики, педагогики, языкознания. 2023;42(4):771-6.
6.
Emmanuel N. The Translation of Idioms and Fixed Expressions between
Tshivenḓa and English. University of Limpopo. 2017.
7.
Gümüş VY. Translation of Idioms and Metaphors in Hasan Erkek’s Play Eşik:
Difficulties and Solutions. Çeviribilim ve Uygulamaları Dergisi. 2020 Dec 31(29):227
43.
8.
Chesterman A. Translation strategies. Chesterman, Andrew. Memes of
translation: the spread of ideas in translation theory. 1997;2:85-114.
