MANAGEMENT STRATEGIES IN THE AGE OF DIGITAL TRANSFORMATION.
Keywords:
The digital economy, characterized by the widespread use of digital technologies in commerce, communication, and innovation, has transformed how managers approach strategic planning. Managers must understand not just the tools, but the broader implications of digital transformation, including cybersecurity risks, digital customer journeys, and virtual workforce management. Digital platforms like e commerce, mobile banking, and remote collaboration tools have created new business models and revenue streams.Abstract
Digital transformation has revolutionized how businesses operate and how
managers lead. The integration of digital technologies into all aspects of business
processes is not simply a matter of adopting new tools—it represents a fundamental
shift in organizational culture, strategy, and customer engagement. In this rapidly
changing environment, management strategies must evolve to remain effective and
competitive. Organizations that fail to adapt risk becoming obsolete.
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