MICE TOURISM: A STRATEGIC PILLAR OF GLOBAL ECONOMIC DEVELOPMENT
Keywords:
MICE tourism, corporate travel, economic influence, destination competitiveness, event administration,Abstract
MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism is a lucrative sector within the global travel business, promoting economic development, enabling knowledge transfer, and improving destination competitiveness. This article analyzes
the elements of MICE tourism, its economic and socio-cultural effects, and the infrastructural necessities for effective event hosting. It also examines the problems confronting MICE tourism, encompassing sustainability issues, economic volatility, and digital revolution. This research examines case studies of prominent MICE locations and integrates theoretical frameworks to elucidate best practices and emerging trends. The research indicates that strategic investments in infrastructure, technology, and environmental regulations are crucial for cities and nations to keep a competitive advantage in the global MICE sector.
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