DEVELOPING PROFESSIONAL ENGLISH COMMUNICATION SKILLS FOR TOURISM STUDENTS IN THE POST-COVID TRAVEL INDUSTRY
Keywords:
English for tourism, post-COVID travel, ESP, communication skills, tourism education, digital tourismAbstract
The global tourism industry has faced a dramatic transformation due to the COVID-19 pandemic, with long-lasting effects on travel behavior, safety protocols, and service expectations. In this new landscape, professional English communication
has become even more essential, not only for effective customer service but also for crisis response, health communication, and digital interaction. This paper explores the current needs of the tourism industry in the post-COVID era and identifies key English
language competencies required for tourism students. Using a qualitative review of curriculum materials, industry demands, and international reports, the study reveals specific gaps in tourism education and suggests pedagogical strategies for integrating
real-world, communicative, and context-sensitive English skills. The paper argues for a shift from traditional transactional English teaching to a more comprehensive, responsive approach tailored to the post-pandemic travel environment.
References
1. Boncheva Kostova, K. (2022). Museum-Based Approach to Teaching English for
Specific Purposes for Tourism.
2. Chaskar, A., & Upadhyay, S. (2023). Communicating to Tourists During and Post
COVID-19: What Do They Want/Need to Hear?
3. Forbes Communications Council. (2021). How Communications in the Travel
Industry Should Evolve Due to COVID-19.
4. Iskender, M., et al. (2024). COVID-19’s Impact on the Tourism and Hospitality
Industry. Asia Pacific Insights.
5. Maglalang, K. P. (2022). The Case of English for Specific Purposes on Academic
Writing Difficulties of Hospitality and Tourism Management Students. American
Journal of Tourism and Hospitality, 1(1).6. Namtapi, I. (2022). Needs Analysis of English for Specific Purposes for Tourism
Personnel in Ayutthaya. LEARN Journal: Language Education and Acquisition
Research Network, 15(1), 409–439.
7. Next Tourism Generation Alliance. (2020). Impact of COVID-19 on Skills
Development and Employability in the Tourism Sector.
8. OECD. (2024). Tourism Continues to Recover from COVID but Faces Renewed
Challenges.
9. Pereira, M. (2022). English for Tourism and Hospitality Purposes in Higher
Education. IATED Digital Library.
10. World Travel & Tourism Council (WTTC) & Oliver Wyman. (2020). To Recovery
and Beyond: The Future of Travel & Tourism in the Wake of COVID-19.