EUPHEMISMS AND METAPHORS IN SOCIETY
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Euphemism, metaphor, linguistic relativity, cross-cultural communication, social identity, pragmatics, discourse analysis, cultural linguistics.##article.abstract##
Language is a fundamental element of human communication, reflecting cultural, social, and ideological norms. Euphemisms and metaphors, as essential linguistic devices, play a crucial role in shaping discourse, social interactions, and identity construction. This paper explores how euphemisms are employed to address sensitive topics in various cultures and how metaphors reflect underlying
cognitive and cultural structures. Furthermore, the study highlights the implications of these linguistic tools in cross-cultural communication, demonstrating their impact on social cohesion and perception. The findings emphasize the importance of cultural
awareness in interpreting and using euphemisms and metaphors effectively in multilingual and multicultural contexts.
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