BASHORATLI MARKETING: RAQAMLI ASRDA ISTE’MOLCHI EHTIYOJLARINI OLDINDAN ANGLASH SAN’ATI
Ключевые слова:
Asosiy texnologiyalarBashoratli marketing quyidagi texnologiyalarni o‘z ichiga oladi:Аннотация
Raqamli texnologiyalar va katta hajmdagi ma’lumotlar (Big Data) rivojlanishi marketing strategiyalarining tubdan o‘zgarishiga olib keldi. Bashoratli marketing (Predictive Marketing) — bu ma’lumotlar tahliliga asoslanib, mijozlarning bo‘lajak
xatti-harakatlarini oldindan aniqlash va marketing faoliyatlarini shunga moslashtirish jarayonidir. Ushbu konsepsiya raqamli transformatsiya davrida strategik afzallik yaratishda muhim o‘rin tutmoqda [Chong et al., 2017].
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