ECONOMIC ANALYSIS OF ECOSYSTEM COMPETITION IN THE DIGITAL PAYMENTS MARKET
Ключевые слова:
digital payments, fintech, ecosystem, competitiveness, Click, Payme, Stripe, market analysis, payment technologies, financial inclusion, digitalization.Аннотация
The current stage of digitalization of the economy leads to radical changes in the financial sector, especially in the field of payment solutions. Digital payment platforms play a key role in transforming the ways of interaction between business, government
and consumers. This article aims to comprehensively analyze the competitive environment in the digital payments market with an emphasis on platforms such as Click, Payme and Stripe. The mechanisms of the ecosystemfunctioning, market
strategies are revealed, and a quantitative assessment of their economic efficiency is carried out. Particular attention is paid to statistical modeling, methods for calculating the market profitability of platforms, and an assessment of the role of digital payments
in macroeconomic development.
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