GLOBAL BRANDS, ENGLISH WORDS: LANGUAGE TRENDS IN MODERN ADVERTISING
Keywords:
Brand names, Ergonomic words, Consumer psychology, Linguistics, Branding strategy, Apple, Nike, Gucci, Chanel, Versace, Vitacci, Brand identity, Marketing communication.Abstract
This article explores the concept of ergonomic words in the context of brand naming, focusing on how major global brands such as Apple, Nike, Gucci, Chanel, Versace, and Vitacci have achieved rapid recognition and consumer attachment
through carefully selected, phonetically comfortable, and psychologically appealing names. It discusses the linguistic and marketing strategies used to create memorable and culturally resonant brand names, highlighting their role in shaping modern
consumer behavior. The study also integrates theories from branding, semiotics, and psycholinguistics to explain how ergonomic words function in branding and advertising texts.
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