FREQUENCY OF USING NEOLOGISMS BY YEAR IN GOOGLE SERVICES IN UZBEKISTAN
Keywords:
Key wоrds: neologisms, Google Trends, digital linguistics, by year, internet language, lexical innovation, language evolution, search analytics, popular vocabulary, online communication.Abstract
Abstract. This study examines the annual frequency of selected neologisms
used in Uzbekistan based on data obtained from Google services, particularly Google
Trends. By analyzing time-series search interest, the research identifies patterns and
peaks in the popularity of digital-era terms such as “selfie,” “blogger,” “flex,” and
“cancel.” The findings reveal how global linguistic trends influence local language
practices and highlight the dynamic nature of neologism adoption in Uzbek digital
communication. The study demonstrates that search frequency reflects sociocultural
changes, media influence, and the growing impact of online platforms on everyday
language use. This approach provides a valuable perspective on how modern
terminology integrates into the Uzbek linguistic landscape.
References
References
1. McCulloch, Gretchen. Because Internet: Understanding the New Rules of
Language. Riverhead Books, 2019.
2. Jackson, Olivia. "The Influence of Social Media on Language Change and
Development." Linguistic Research Journal, vol. 35, no. 4, 2014, pp. 119–134.
3. Goel, Rahul, et al. "The Social Dynamics of Language Change in Online
Networks." Proceedings of the 2016 International Conference on Computational
Linguistics, 2016, pp. 89–102.
4. Muravyev, Nikita, Alexander Panchenko, and Sergei Obiedkov. "Neologisms on
Facebook." Proceedings of the 2017 Language Technologies Conference, 2017,
pp. 143–156.
5. Nelkoska, Verica. "Neologisms Under the Influence of Social Media –
Morphosemantic Analysis." Linguistics and Literature Studies, vol. 9, no. 2, 2020,
pp. 98–112.
6. Zhu, Jian, and David Jurgens. "The Structure of Online Social Networks
Modulates the Rate of Lexical Change." Journal of Computational Social Science,
vol. 8, no. 3, 2021, pp. 235–249.
