“MIJOZLARNING BRENDGA SADOQATI VA UNI OSHIRISH USULLARI”
Keywords:
Tayanch so‘zlar: Brend, brendga sadoqat, mijozlar sadoqati, mijozlar ishonchi, marketing strategiyalari, bonus dasturi, sifat va xizmat.Abstract
Annotatsiya: Ushbu maqolada mijozlarning brendga bo‘lgan sadoqati
tushunchasi, uning biznes rivojlanishidagi ahamiyati hamda mijozlarning sodiqligini
shakllantirish va oshirish usullari tahlil qilinadi. Bozor sharoitida brend sadoqati
kompaniyalar uchun raqobat ustunligini ta’minlovchi asosiy omillardan biridir.
Mijozlarning sodiqligini oshirish uchun qanday strategiyalar qo‘llanishi kerakligi,
sifat, xizmat, aloqalar va bonus dasturlarining o‘rni haqida fikr yuritiladi. Maqolaning
maqsadi — brend sadoqati tushunchasini oson va sodda shaklda tushuntirish va uni
oshirishda amaliy yondashuvlarni ko‘rsatishdir.
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