FUNDAMENTALS OF MODERN MANAGEMENT

Abstract

Relevance: Modern management is the most important element for the successful 
functioning  of  organizations  in  a  rapidly  changing  market  environment.Modern 
management  is  a  set  of  principles,  methods  and  approaches  to  managing  an 
organization, focused on efficiency, adaptability and innovation. It is based on such 
key concepts as strategic planning, leadership, staff motivation, change management 
and the use of digital technologies.Effective management allows achieving strategic 
goals,  optimizing  resources  and  ensuring  sustainable  development.  Given 
globalization,  technological  progress  and  growing  competition,  studying  the 
fundamentals of management as a key tool in organizing work, motivating personnel 
and making management decisions is becoming especially relevant.