HYBRID ERGONYMS AND YOUTH BRANDING PRACTICES IN UZBEKISTAN’S ONLINE
Keywords:
Keywords: Ergonymy, branding, phonetics, visual design, Uzbek youth, Instagram, Telegram, digital marketing, ergonomics, hybrid names.Abstract
Abstract
This study explores the ergonomic aspects of ergonyms (brand names) used by
Uzbek youth on digital platforms, particularly focusing on their phonetic simplicity
and visual appeal. The research examines how brand names are crafted to be catchy,
memorable, and modern, often incorporating English or hybrid elements. By analyzing
a selection of popular ergonyms on Instagram and Telegram, this paper identifies
common ergonomic features and discusses how these contribute to the success of
digital branding in Uzbekistan.
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