FOYDALANUVCHILARNI EKOLOGIK FAOLIYATGA JALB ETISHDA RAQAMLI MUKOFOTLASH TIZIMINING SAMARADORLIGI: ECOHABIT LOYIHASI TAHLILI
Keywords:
Kalit so‘zlar :Raqamli mukofotlash, ekologik xatti-harakat, foydalanuvchi motivatsiyasi, gamifikatsiya, EcoHabit, barqaror rivojlanish, ekologik ong.Abstract
Annotatsiya: Ushbu maqolada foydalanuvchilarni ekologik faoliyatga jalb
etishda raqamli mukofotlash tizimining samaradorligi tahlil qilinadi. Tadqiqot
doirasida EcoHabit loyihasi misolida foydalanuvchilarga beriladigan virtual ballar
(coinlar), reytinglar va darajalar orqali ekologik ong va xatti-harakatlarni
rag‘batlantirish usullari o‘rganildi. Maqolada gamifikatsiya elementlari (ketma-ketlik,
unvonlar, musobaqalar) yordamida foydalanuvchilarning ishtiroki ortgani, ularning
eko-odatiy faoliyatga nisbatan motivatsiyasi kuchaygani kuzatildi. Tahlil natijalari
shuni ko‘rsatdiki, raqamli mukofotlash tizimi orqali ekologik ongni oshirish va
barqaror yashash tarzini shakllantirish mumkin. Ushbu yondashuv ekologik
loyihalarda innovatsion vosita sifatida samarali qo‘llanilishi mumkin.
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