LINGUISTIC ANALYSIS OF ECONOMIC ADVERTISING TEXTS IN ENGLISH
Keywords:
Keywords: linguistic analysis, economic advertising, persuasive language, commercial texts, lexical choice, stylistic devices, English language, consumer appealAbstract
This research explores the linguistic features of economic advertising texts in
English, focusing on the vocabulary, structure, and persuasive strategies used in
commercial messages. The study aims to identify how language is tailored to attract
consumers, influence purchasing decisions, and reflect economic concepts through
stylistic and semantic tools. Through the analysis of selected advertising samples from
global markets, the paper examines syntactic patterns, lexical choices, and rhetorical
techniques. The findings highlight the importance of clear, emotionally charged, and
economically loaded language in shaping consumer behavior and promoting products
or services effectively.
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