STRATEGIK MARKETINGDA KONTENT MARKETINGIDAN FOYDALANISH SAMARADORLIGI

Authors

  • Mamajonova Munavvara Abdurasul qizi Author
  • Xaydarova Kamola Axinjanovna Author

Keywords:

Kalit so'zlar: strategik marketing, kontent marketingi, samaradorlik, brend boshqaruvi, mijozlar bilan munosabatlar, raqobatbardoshlik, marketing strategiyasi.

Abstract

Annotatsiya:  Strategik  marketingda  kontent  marketingidan  foydalanish 
samaradorligi.Ushbu  maqolada  strategik  marketing  jarayonlarida  kontent 
marketingining  ahamiyati  va  samaradorligi  tahlil  qilinadi.  Kontent  marketingi 
yordamida  brendlar  o'z  auditoriyasiga  foydali  va  qiziqarli  ma'lumotlar  yetkazishi, 
mijozlar  bilan  uzoq  muddatli  munosabatlarni  o'rnatishi  mumkin.  Maqolada 
muvaffaqiyatli  kontent  marketing  strategiyalarining  misollari  va  ular  orqali 
raqobatbardoshlikni oshirish usullari ham ko'rib chiqiladi. 

References

1. Kotler, F., Keller, K. L. (2019). Marketing Management. 15-nashr. Pearson

Education.

2. Pulizzi, J. (2014). Epic Content Marketing: How to Tell a Different Story, Break

through the Clutter, and Win More Customers by Marketing Less. McGraw-Hill

Education.

3. "Sun'iy intellekt texnologiyalarini 2030-yilga qadar rivojlantirish strategiyasini

tasdiqlash to'g'risida." O'zbekiston Respublikasi Prezidentining qarori PQ-358-son,

2024-yil.

4. Chaffey, D., Ellis-Chadwick, F. "Digital Marketing: Strategy, Implementation and

Practice." Pearson, 2020-yil.

5. Bala, M., Verma, D. "Artificial Intelligence and its Role in Marketing."

International Journal of Research in Engineering, Science and Management, 2022-

yil.

6. Davenport, T., Guha, A. "The AI Advantage: How to Put the Artificial Intelligence

Revolution to Work." MIT Press, 2018-yil.

7. Axinjanovna X. K. CURRENT PROBLEMS OF THE CHEMICAL INDUSTRY

OF THE REPUBLIC OF UZBEKISTAN //JOURNAL OF ECONOMICS AND

BUSINESS MANAGEMENT. – 2023. – Т. 6. – №. 4. – С. 53-58.

8. Kasimova F. НАПРАВЛЕНИЯ ЦИФРОВИЗАЦИИ И ЦИФРОВОГО

МАРКЕТИНГА В МАЛОМ БИЗНЕСЕ И ПРЕДПРИНИМАТЕЛЬСТВЕ

//Iqtisodiyot va taʼlim. – 2022. – Т. 23. – №. 1. – С. 55-62.

9. "Sun'iy intellekt – xavf, qulaylik va kelajakdagi o'zgarishlar." Xabardor.uz, 2023-

yil. https://xabardor.uz/uz/post/suniy-intellekt-xavf-qulaylik-va-kelajakdagi-

ozgarishlar

10. Xaydarova K. A., Bakhtiyorova M. B. DIGITAL ECONOMY IN ENTERPRISES

II //Экономика и социум. – 2022. – №. 11-1 (102). – С. 348-351.

Published

2025-03-16

How to Cite

Mamajonova Munavvara Abdurasul qizi, & Xaydarova Kamola Axinjanovna. (2025). STRATEGIK MARKETINGDA KONTENT MARKETINGIDAN FOYDALANISH SAMARADORLIGI . TADQIQOTLAR, 58(1), 213-219. https://scientific-jl.com/tad/article/view/5126