STRATEGIK MARKETINGDA KONTENT MARKETINGIDAN FOYDALANISH SAMARADORLIGI
Keywords:
Kalit so'zlar: strategik marketing, kontent marketingi, samaradorlik, brend boshqaruvi, mijozlar bilan munosabatlar, raqobatbardoshlik, marketing strategiyasi.Abstract
Annotatsiya: Strategik marketingda kontent marketingidan foydalanish
samaradorligi.Ushbu maqolada strategik marketing jarayonlarida kontent
marketingining ahamiyati va samaradorligi tahlil qilinadi. Kontent marketingi
yordamida brendlar o'z auditoriyasiga foydali va qiziqarli ma'lumotlar yetkazishi,
mijozlar bilan uzoq muddatli munosabatlarni o'rnatishi mumkin. Maqolada
muvaffaqiyatli kontent marketing strategiyalarining misollari va ular orqali
raqobatbardoshlikni oshirish usullari ham ko'rib chiqiladi.
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