CORPORATE STRATEGY OF COMPANIES IN THE FORTUNE 500 RANKING
Keywords:
Keywords: Fortune 500, Corporate strategy, Innovations, Digital transformation, Sustainable development, Global market, Competitiveness, Technological development, Resources and competitive advantage, Strategic decisions, Global economic changes.Abstract
Abstract: This article analyzes the corporate strategy of companies in the
Fortune 500 ranking. The issue studied is how companies shape and update their
strategies in the context of increasing global market competition and economic
uncertainties. The main methodology of the research is qualitative analysis and case
studies. Through this, the corporate strategies of companies and their role in achieving
success are evaluated. The main findings of the research show that the most successful
companies base their corporate strategies on innovation, digital transformation, and
sustainable development. Additionally, the importance of adapting to the global market
and various economic conditions stands out. In conclusion, to develop successful
corporate strategies, companies need to adopt a comprehensive and flexible approach.
This not only allows them to succeed in the current market conditions but also provides
them with the opportunity to maintain their position in the future.
References
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