THE IMPACT OF DIGITAL MARKETING TOOLS ON THE CONSUMER DECISION-MAKING PROCESS
Keywords:
Kalit so‘zlar: Raqamli marketing, iste’molchi xulq-atvori, qaror qabul qilish, SEO, SEM, ijtimoiy tarmoq marketingi, onlayn reklama, xarid qilish jarayoni, raqamli transformatsiya, marketing strategiyasi.Abstract
Annotatsiya: Mazkur maqolada raqamli marketing vositalarining iste’molchilarning xarid qilishdagi qaror qabul qilish jarayoniga ko‘rsatadigan ta’siri tahlil qilinadi. Ijtimoiy tarmoqlar, qidiruv tizimlari, email marketing, bannerlar va kontent marketing kabi raqamli vositalarning psixologik va iqtisodiy ta’sir mexanizmlari o‘rganiladi. Shuningdek, iste’molchilarning onlayn muhitdagi xatti-harakatlari, ularning e’tiborini jalb etish va ishonch hosil qilish omillari kontekstida raqamli marketing strategiyalarining samaradorligi baholanadi. Maqolada xorijiy tajriba va amaliy tahlillar asosida milliy bozorlarda iste’molchilarning qarorlariga ta’sir ko‘rsatish usullari bo‘yicha tavsiyalar ishlab chiqiladi.
References
1. Chaffey, Dave, and Fiona Ellis-Chadwick. Digital marketing. Pearson uk, 2019.
2. Kotler, P. (2012). Kotler on marketing. Simon and Schuster.
3. Lee, N., Broderick, A. J., & Chamberlain, L. (2007). What is ‘neuromarketing’? A discussion and agenda for future research. International journal of psychophysiology, 63(2), 199-204.
4. Desai, V., & Vidyapeeth, B. (2019). Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), 196-200.
5. https://datareportal.com/reports/digital-2023-uzbekistan?
6. Раимова, М. (2025). УПРАВЛЕНИЕ ПОВЕДЕНИЕМ ПОТРЕБИТЕЛЕЙ НА ОСНОВЕ ЦИФРОВЫХ ТЕХНОЛОГИЙ. Экономическое развитие и анализ, 3(1), 130-138.
7. Muxtorova, U. (2023). O‘zbekistonda oliy ta’lim tizimini rivojlantirishning marketing strategiyasi va uning amal qilish mexanizmi. Yashil Iqtisodiyot va Taraqqiyot, 1(10). https://doi.org/10.55439/GED/vol1_iss10/a483:contentReference
8. Раимова, М. (2025). УПРАВЛЕНИЕ ПОВЕДЕНИЕМ ПОТРЕБИТЕЛЕЙ НА ОСНОВЕ ЦИФРОВЫХ ТЕХНОЛОГИЙ. Экономическое развитие и анализ, 3(1), 130-138.
9. Maripova, S. (2024). Oliy ta'lim muassasalari tizimida unumli marketing (boshqaruv) olib borish asoslari. Journal of Innovations in Scientific and Educational Research, 2(15), 273-276. https://bestpublication.org
10. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education Limited.
11. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Global Ed.). Pearson Education Limited.
12. Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Society, 48(2), 131–135. https://doi.org/10.1007/s12115-010-9408-1
13. Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18–36. https://doi.org/10.1016/j.jcps.2011.11.010
14. Statistics Agency of the Republic of Uzbekistan. (2024). Internet users report 2023. Retrieved from https://stat.uz
15. Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708. https://doi.org/10.1016/j.bushor.2014.07.002
16. Ministry for Development of Information Technologies and Communications of Uzbekistan. (2021). Digital Economy Strategy of Uzbekistan 2020–2030. Retrieved from https://digital.gov.uz
