MARKETINGDA O‘SISH STRATEGIYALARI YOKI IGOR ANSOFF MATRITSASI
Keywords:
Kalit so‘zlar: Bozorga kirish strategiyasi, bozorni rivojlantirish strategiyasi, mahsulotni rivojlantirish strategiyasi va diversifikatsiya, Keywords: Market entry strategy, market development strategy, product development strategy, and diversificationAbstract
Annotatsiya. Igor Ansoff mahsulot bozori strategiyasini “mahsulot liniyasining umumiy bayonoti va mahsulotlar bajarishi kerak boʻlgan tegishli vazifalar(missiyalar)” deb taʼrifl agan. U toʻrtta oʻsish strategiyasini tasvirlaydi.
Abstract. Igor Ansoff defined product-market strategy as “a general statement of the product line and the related functions (missions) that the products are to fulfill.” He describes four growth strategies.
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2025-06-12
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MARKETINGDA O‘SISH STRATEGIYALARI YOKI IGOR ANSOFF MATRITSASI. (2025). Лучшие интеллектуальные исследования, 46(5), 106-110. https://scientific-jl.com/luch/article/view/20141