MARKETINGDA O‘SISH STRATEGIYALARI YOKI IGOR ANSOFF MATRITSASI
Ключевые слова:
Kalit so‘zlar: Bozorga kirish strategiyasi, bozorni rivojlantirish strategiyasi, mahsulotni rivojlantirish strategiyasi va diversifikatsiya, Keywords: Market entry strategy, market development strategy, product development strategy, and diversificationАннотация
Annotatsiya. Igor Ansoff mahsulot bozori strategiyasini “mahsulot liniyasining umumiy bayonoti va mahsulotlar bajarishi kerak boʻlgan tegishli vazifalar(missiyalar)” deb taʼrifl agan. U toʻrtta oʻsish strategiyasini tasvirlaydi.
Abstract. Igor Ansoff defined product-market strategy as “a general statement of the product line and the related functions (missions) that the products are to fulfill.” He describes four growth strategies.
Опубликован
2025-06-12
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Articles
Как цитировать
MARKETINGDA O‘SISH STRATEGIYALARI YOKI IGOR ANSOFF MATRITSASI. (2025). Лучшие интеллектуальные исследования, 46(5), 106-110. https://scientific-jl.com/luch/article/view/20141