O’ZBEKISTONDA MILLIY BRENDNI YARATISHDA TURIZMNING O’RNI
Ключевые слова:
milliy brend, turizm, madaniy meros, xalqaro imidj, barqaror rivojlanish.Аннотация
Ushbumaqolada O‘zbekiston Respublikasining milliy brendini
shakllantirish jarayonida turizm sohasining tutgan o‘rni va ahamiyati tahlil qilinadi.
Turizm nafaqat iqtisodiy o‘sish, balki xalqaro imidjni mustahkamlashda ham muhim
vosita hisoblanadi. Maqolada O‘zbekistonning madaniy merosi, milliy qadriyatlari va
zamonaviy imkoniyatlarini turizm orqali dunyoga tanitish yo‘llari ko‘rib chiqiladi.
Shuningdek, global bozorda O‘zbekistonning raqobatbardosh milliy brendini yaratish
uchun samarali strategiyalar taklif etiladi.
Библиографические ссылки
1. Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations,
Cities and Regions. Palgrave Macmillan
2. Kavaratzis, M., & Hatch, M. J. (2013). The dynamics of place brands: An identity
based approach to place branding theory. Marketing Theory, 13(1), 69–86.
https://doi.org/10.1177/1470593112467268
3. Pike, S. (2009). Destination brand positions of a competitive set of near-home
destinations.
Tourism
Management,
30(6),
857–866.
https://doi.org/10.1016/j.tourman.2008.12.007
4. World Tourism Organization (UNWTO). (2022). International Tourism Highlights,
2022 Edition. Madrid, Spain.
5. UNESCO World Heritage Centre. (2023). World Heritage List: Uzbekistan.
https://whc.unesco.org/en/statesparties/uz
6. O‘zbekiston Respublikasi Prezidentining 2019-yil 5-yanvardagi PF-5611-son
Farmoni, "O‘zbekiston Respublikasida turizm sohasini jadal rivojlantirish bo‘yicha
chora-tadbirlar to‘g‘risida".
