O’ZBEKISTONDA MILLIY BRENDNI YARATISHDA TURIZMNING O’RNI
Keywords:
milliy brend, turizm, madaniy meros, xalqaro imidj, barqaror rivojlanish.Abstract
Ushbumaqolada O‘zbekiston Respublikasining milliy brendini
shakllantirish jarayonida turizm sohasining tutgan o‘rni va ahamiyati tahlil qilinadi.
Turizm nafaqat iqtisodiy o‘sish, balki xalqaro imidjni mustahkamlashda ham muhim
vosita hisoblanadi. Maqolada O‘zbekistonning madaniy merosi, milliy qadriyatlari va
zamonaviy imkoniyatlarini turizm orqali dunyoga tanitish yo‘llari ko‘rib chiqiladi.
Shuningdek, global bozorda O‘zbekistonning raqobatbardosh milliy brendini yaratish
uchun samarali strategiyalar taklif etiladi.
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