THE IMPACT OF ONLINE SHOPPING ON TRADITIONAL RETAIL STORES IN UZBEKISTAN
Keywords:
Keywords: Online Shopping, Retail Stores, Consumer Behavior, E-commerce, UzbekistanAbstract
Abstract: Online shopping has grown rapidly worldwide and is increasingly
influencing retail trends in Uzbekistan. This research investigates how the rise of e-
commerce affects traditional retail stores in Uzbekistan, including consumer behavior,
business challenges, and market dynamics. Using both primary and secondary data, the
study explores customer preferences and identifies key factors contributing to the
shifting landscape. A structured questionnaire with a five-point Likert scale was used
to collect the data from respondents in Tashkent city.
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