ZIYORAT TURIZMINI RIVOJLANTIRISHDA MARKETING VA BRENDING STRATEGIYALARINING O‘RNI.
Keywords:
Kalit so‘zlar: ziyorat turizmi, marketing strategiyasi, brending, diniy turizm, madaniy meros, turistik attraksionlar, targ‘ibot, raqamli marketing, mijozlar ehtiyojlari, raqobatbardoshlik.Abstract
Annotatsiya: Ziyorat turizmi – bu diniy, madaniy va tarixiy ahamiyatga ega
bo‘lgan joylarga sayohat qilishni o‘z ichiga olgan turizm turi hisoblanadi. Ushbu
maqolada ziyorat turizmini rivojlantirishda marketing va brending strategiyalarining
ahamiyati, ularning samaradorligi, jahon tajribalari va O‘zbekiston kontekstida
qo‘llash imkoniyatlari tahlil qilinadi. Turli mamlakatlardagi muvaffaqiyatli brendlar va
marketing usullari misollarida ziyorat yo‘nalishlarini targ‘ib qilishning zamonaviy
usullari ko‘rib chiqiladi.
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