IJTIMOIY TARMOQLARDA BREND IMIDJINI SHAKLLANTIRISH STRATEGIYASI
Keywords:
Kalit so’zlar: ijtimoiy tarmoqlar, brend imidji, marketing strategiyasi, kontent marketing, influencer marketing, foydalanuvchi yaratuvchan kontent, raqamli kommunikatsiya.Abstract
Annotatsiya: Ushbu tezisda ijtimoiy tarmoqlarning zamonaviy marketingdagi
o‘rni va ular orqali brend imidjini shakllantirishning samarali strategiyalari o‘rganiladi.
Tadqiqotda brend imidjining mazmuni, uning tarkibiy qismlari hamda raqamli
platformalarda mijozlar bilan o‘zaro aloqaning ahamiyati tahlil qilinadi. Shuningdek,
kontent marketing, brend ovozini yaratish, influencer marketing va foydalanuvchi
yaratuvchan kontent kabi strategik yondashuvlarning brend obro‘sini oshirishdagi roli
ko‘rsatib beriladi. Tezis yakunida ijtimoiy tarmoqlarda brend imidjini shakllantirishda
yo‘l qo‘yiladigan asosiy xatolar va ularning oldini olish usullari yuzasidan amaliy
tavsiyalar beriladi.
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