HOW SOCIAL MEDIA AFFECTS HUMAN COMMUNICATION
Keywords:
Keywords: Social media communication; digital transformation; interpersonal interaction; virtual connectivity; emotional intelligence; online discourse; mental health and technology; digital identity; face-to-face communication decline; media literacy; sociolinguistics; algorithmic influence; communication theory; online miscommunication; attention span erosionAbstract
Annotation. This comprehensive study explores the multifaceted ways in which
social media has revolutionized human communication in the 21st century. It analyzes
not only the technical transitions from traditional to digital forms of messaging but also
the psychological, emotional, cultural, and sociopolitical implications of this shift. By
assessing areas such as interpersonal relationships, face-to-face interaction, language
evolution, professional discourse, mental health, identity formation, and algorithmic
influence, this article emphasizes the depth and scope of social media's imprint on
human communication patterns. It draws from multidisciplinary research — including
psychology, sociology, media theory, and communication studies — to offer a nuanced
and thorough understanding of the phenomenon. The analysis considers both the
enabling potential and the disruptive consequences of virtual interaction in shaping our
global dialogue, while also proposing balanced approaches for future digital
engagement.
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