COMPARATIVE ANALYSIS OF BRITISH AND AMERICAN ADVERTISING STYLES
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Keywords: British advertising, American advertising, cross-cultural communication, marketing styles, humor in ads, emotional appeal, consumer behavior, media language##article.abstract##
ABSTRACT
This paper explores the key differences and similarities between British and
American advertising styles, focusing on cultural values, language use, humor, and
emotional appeal. The comparative analysis highlights how British advertisements
often rely on subtlety, irony, and understatement, whereas American advertisements
tend to be more direct, emotionally driven, and persuasive. The study also examines
visual and verbal techniques, audience engagement strategies, and the influence of
national identity on advertising content. By identifying the distinctive features of each
style, this research provides insights for international marketers aiming to adapt
campaigns effectively across these two markets.
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